TRANSFORM YOUR BUSINESS WITH THIS LIFE-CHANGING 12 MONTH COURSE CREATED BY INDUSTRY EXPERTS. FROM FOUNDATIONS AND VISION, ALL THE WAY TO FINANCES AND MARKETING. WE ARE WITH YOU EVERY STEP OF THE WAY.
About The Class
Build Your Business, Unleash Your Dreams with Greg Bunch
Most of us started out with the dreams of owning our own shop, being our own boss, and living the good life. Unfortunately, 95% of shop owners are overly stressed and lack the financial rewards or freedoms that should come with the business ownership. We start the 12-month program by focusing on the mission,, vision, and culture of your business. We then move through sales, marketing, and operations. Finally, we complete the year-long program with finance/accounting, human resources, and IT/Technology. This program is specifically designed to help shop owners, at any stage, build a strong business foundation that will become the catalyst for creating the business of their dreams.
Class Modules
Here is what you and your service advisors will learn in this training
Transformers Video Tool
Month 1: Mission/Vision/Culture/Values
We start by building the foundation of your business. The first step in growth is to create a mission, vision, culture and value statement. We cover the importance of these documents in your organization and how to embed them into your company. This document needs to be a living document that you, your employees, your vendors, and your customers know. We will teach you how to make this happen in a real and practical way.
The foundation of any business is dictated by the founder with, what we call, the DNA of the founder. Birthed out of the founder is the written or unwritten mission, vision, culture, and values of the company. We walk through a process of discovering and helping you get them written down and embedded into your company. Many businesses pass over this important step, yet wonder why they are plagued with cultural issues that stifle the growth of the company. We then take you into embedding them into your culture. We also cover the importance of company meetings and how to make them efficient and productive.
Transformers Video Tool Month 2 and 3: Sales
Zig Ziglar is famous for saying, “Nothing happens until somebody sells something to some-body!” The word “sales” tends to have a negative connotation, but the reality is that to successfully grow your shop, creating a sales culture structured around a sales system and process is paramount to your success. You will learn how to create a sales system within your organization that is consistent and scalable.
Discover what it takes to put into place an organizational mentality of meeting customers’ needs with a focus on sales for both the front and the back of the shop. Define the steps that you and your team will take to establish an effective system to capture consistent sales. Establish a series of goals to accomplish while selling that have accountability and results attached to each portion of the sales process.
Transformers Video Tool Month 4: Marketing
A foundational part of any successful and growth-minded organization is marketing. Marketing is so much more than a website or postcards. We explore the foundation of a marketing strategy and plan. From branding to demographics, we cover what every shop owner needs to know about marketing now and into the future. .
A wise person once said, “marketing is everything.” This can be interpreted as marketing is the most important function of the business or, marketing is literally everything a customer sees, smells, tastes, and hears from your business. We start with how you answer the phone, what impression are you giving your customer or potential customer. Many shops have never listened to their calls, yet will spend thousands more on marketing, but not invest time measuring their conversion rates.
Transformers Video Tool Month 5, 6, and 7: Operations
We take a deep dive into how the best automotive service and repair shops in the country run. As the old saying goes, “There’s more than one way to skin a cat.” Likewise, there’s more than one business model or system that can be successful. We expose you to the “best practices” and let you create an operational system that is logical and duplicatable as you scale your business.
Most shops build their systems and processes to cater to the business. Although this is important, the business also has to focus on the customer experience. Assertive and direct communication and transparency go a long way to building trust. Having solid, duplicatable systems and processes ensure quality and consistency.
Transformers Video Tool Month 8 and 9: Human Resources and Administration
We all know that in order to grow our business, we must have good people. We dig into what it takes to recruit, hire, train, and retain the talent your organization needs to grow and thrive. We cover the highlights of a solid HR program and how to create scalable systems and processes.
The personality of any business is established by the leadership of the organization. We’re going to dive into what makes a great leader and how to improve your leadership skills to not only better yourself, but helping optimize the performance of the individuals on the team. The next most impactful impression to the personality of an organization is the communications within that organization. We’ll lay out and discuss the four different styles of communication. We’ll discover why one of the styles is the only healthy way of communicating as a leader and as an organization.
Transformers Video Tool
Month 10 and 11: Finance and Accounting
Every successful company needs not only good people but also a rock-solid accounting system that is built to scale. We will dive into systems, processes, and strategies to create a strong accounting department that will provide the owner the tools needed to successfully evaluate their financial position. You will learn how to communicate with banks and accountants as you are building a strong foundation to grow.
Understanding financial statements are foundational for a business owner. We will help simplify the process of under-standing what the different documents are and what you can learn from them. We will show you how to set up a chart of accounts for future growth.
Transformers Video Tool Month 12: IT and Technology:
Technology is changing at lightning speed. In this course, we cover the ins and outs of building a solid infrastructure for a growing automotive service and repair business. With all the different software and hardware options, our goal is to educate you so you can make informed decisions on what is best for your business and how to choose the right vendors.
Deciding what point-of-sale software is best for your business is no small undertaking. Technology is changing fast, so starting with the needs of your business is a very important part of the process. We give you tips to help you interview and choose the right software company for your business.
We are excited to take this journey together. There is a saying around the Transformers Institute that “Information is not Transformation.” We worked hard to give you the basics of building a rock-solid business that’s capable of expanding and growing. You will now have to take this information and begin transforming your business. Remember, Rome was not built in a day, so pace yourself and just endeavor to make consistent progress. You’ll be shocked by how much you will accomplish over the next
12 months. The Transformers Institute team is ready to assist you with additional live training, coaching, and mastermind groups. Please keep us posted on your progress and subsequent transformation at greg@transformersinstitute.com
Greg Bunch is an automotive industry entrepreneur and a successful multi-location shop owner. He is also an industry-leading speaker, trainer, and consultant who founded the Transformers Institute. Greg’s automotive journey began in southern California
where, as a teenager, he fixed Volkswagens as a hobby. He became a master technician and has also been a service advisor and a manager before making the transition to starting his own shop. He has since grown it to a multimillion-dollar company that has sold over $70 million in service since he opened his doors in 2001. His journey has led him to share his knowledge by serving on the boards of Ratchet and Wrench magazine and the Automotive Institute of Science and Technology. Greg’s unique approach to life and business has inspired people to work hard to become the best that they can be. His mission is to ‘transform’ the auto repair industry while helping others do the same. Greg resides in beautiful Colorado with his wife Elaina and has five children, and eight grandchildren. He enjoys spending time with his family, exploring the great outdoors of Colorado, off-roading, performance driving, and traveling.
Reserve your spot for the live instructor led intensive sales training. Time is running out to make sure you get in!
Need More Information? Call our team 515-984-0044
